人工智能与商业模式创新和演化:研究综述与未来展望

Artificial Intelligence and Business  Model Innovation and Evolution: A Systematic Review and Future Directions

  • 摘要: 随着人工智能技术的迅速发展和数据量的大幅增长,人工智能在商业模式创新和演化中的作用日益受到企业界和学术界的广泛关注。尽管当前人工智能与商业模式相关的研究仍然处于初步探索阶段,并且主题和内容分散,但是这一领域的研究潜力巨大。本文系统地回顾了70篇国内外关于人工智能与商业模式交汇的既有文献,明确区分出了四大类研究主题:人工智能对商业模式创新的影响、基于人工智能的商业模式原型、人工智能使能的商业模式演化,以及人工智能与商业模式的共演。通过深入分析,本文揭示了当前研究的局限性,并且梳理出了已有研究框架。针对各类研究主题,本文进一步提出了具有重要价值的未来研究方向,旨在为该领域的深入探索和实际应用提供理论支持和实践指导。

     

    Abstract: With the maturation of artificial intelligence (AI) technologies,many companies have begun to innovate their business models using AI.This trend accelerated significantly following the successful release of ChatGPT 4.0,which has led numerous companies to integrate AI into their business strategies.Consequently,the innovation and evolution of business models have become focal points of discussion in both academia and the industry globally.

    Despite the growing body of research on AI and business models in recent years,the findings on this topic are fragmented and there is a lack of a unified research framework for systematically understanding it.It is therefore challenging to identify the core themes in current research on AI and business models and key directions for future research.In response to this shortcoming in the literature,this study systematically reviews 70 key articles on AI and business models from leading international journals.By classifying and organizing this literature,the paper identifies four main research themes:① The impact of AI on business model innovation,including its influence on overall business models and their components;② Archetypes of business models based on AI;③ The evolution of business models enabled by AI;④ The co-evolution of AI capabilities and business models.Through summarising and analyzing current research,the paper proposes key areas for future research,including the impact of AI on business model innovation at firm and industry levels;the classification of AI-enabled business models into archetypes and the drivers and outcomes of each archetype;the interactive factors involved in,drivers of,and barriers to the evolution of AI-enabled business models;and the relationship between AI capabilities and business models from a co-evolutionary perspective.

    This paper contributes to the field in three main ways.First,it synthesizes the themes and gaps in research on AI and business models,thereby advancing the study of business models in the age of AI.Second,it reveals that AI-enabled business models exhibit characteristics of complex adaptive systems,including self-iteration and adaptability.Finally,by systematically reviewing current research,it highlights future research directions,guiding subsequent studies on AI and business models.Overall,the paper provides new theoretical and practical insights into how AI is reshaping business models and outlines potential pathways for future research.

    The paper is structured as follows.The first section discusses the theoretical and practical background of the study.The second section reviews and defines relevant concepts in AI and business models.The third section details the literature review process followed and analyses the 70 articles.The fourth section elaborates on the four research themes related to AI and business models identified in the study and discusses the gaps in the literature regarding these themes.The final section presents the conclusions of the study and the prospects for future research on this topic.

     

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